kwekalu news: An overview of copywriting | Writing and Speaking

July 11th, 2011 by Polly Grahmer

Copywriting typically refers to appropriate usage of creative ideas and words for promotional purposes.Copywriting can be used to promote business objectives, ideas, opinions and even individuals.Copywriter always has a specific promotional or marketing purpose and hence should not be confused with a freelancer.On the other hand freelancer may be a copywriter although he may be focusing on other areas apart from promotional writing.Thus, the term copywriter has become associated for writers involved in the marketing and promotion business in general.Copywriting is not just about print media. Apart from newspapers, promotional mediums such as radio, television, signboards, etc. also employ the use of copywriting.Effectively, copywriting focuses on persuading or luring the viewer or reader to buy the entity or produce that is undergoing extensive promotion.

Copywriters who are involved in such promotional writing are typically employees of marketing organizations, PR firms, advertising agencies, radio and TV industry, or have similar media associations.In some cases copywriters may also be freelancers who are primary involved only with promotional writing.In a way, copywriting is similar to technical writing except for the fact that technical writing is purely informative, while copywriting is related to product or service promotion or advertising.Effectively, copywriters hold the key responsibility of formatting and presenting the promotional text, including product know how received from the client.

Copywriting business has simply grown manifold with the advent of the internet.Copywriting is now found on online media, websites, email promotions, and so on.Search engine optimization (SEO) is another area that employs extensive usage of copywriting for website promotion.Effective copywriting and promotion ensures that the website gets more hits resulting in more users buying the product or entity promoted.

Copywriting is an area where many freelancers are also involved nowadays.Owing to lucrative market offers, creative writers and journalists who started their career along different lines have switched over partly to copywriting.On the same lines, a company that requires extensive and continuous promotion for a wide range of products may or may not hire their own copywriters.Copywriting contract can be outsourced to a marketing consultant who has his own team or copywriters, or can also be handed over to a freelancing team.

To pursue a career in copywriting, a degree in any mode of communication such as English, journalism, content writing etc. is recommended.Apart from diplomas and degrees, there are many online programs available that cater to the changing needs of the copywriting industry.Copywriting tools go a long way in making the life of a copywriter easy by providing him definite templates and know how to for easy copywriting.

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