How and why to build an email list |

Even if you?re new to Internet marketing, you?ve heard the same old saying a thousand times. The big money is in online list building. List marketing is probably the most powerful way to create a profitable home based business. It?s a strategy you can?t afford to overlook.

Why it works

In most cases, people need to see a marketing message more than once before they?re persuaded to make a purchase. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You have the chance to share your messages repeatedly with those who are a part of your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page ? the squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Anything else is completely extraneous.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.

A great inducement isn?t enough to get the best results, however. You also need to build your squeeze page the right way. There are proven ways to build an optimal squeeze page. You should be using those moneymaking approaches. That means you?ll want to follow these three guidelines.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the ?submit? button on your sign up form. You want people to sign up for your list, not to have them click away to something else.

Second, the squeeze page should feature a powerful, brief message. You want to make your offer of an inducement attractive and you don?t want to dilute that point with extraneous verbiage. Remember that your squeeze page is there for a single reason ? to build your list. Every word on the page should serve that function.

Third, you will want to approach the sign up process as if it were as important as a big sale ? close that deal! Thus, your squeeze page?s sign up form needs to include an extremely strong call to action. Clearly communicate the value of subscribing to those reading the page.

Summary

If you?re following those three pieces of advice and are offering a smart ?bribe?, you?ll have a successful squeeze page! You?ll have the chance to build good relationships with your potential customers. You?ll also be able to put your message in front of subscribers repeatedly.

Online list building is a powerful way to improve your Internet marketing performance. It?s not a coincidence that top marketers all rely on their lists. It?s true ? the money is in the list!

Source: http://brianjonesfrancis.com/blog/?p=326

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